Anti-spam Policy

youmail email marketing is permission based. By creating an account and agreeing to our Terms of Use, you are also agreeing to this anti-spam policy.

It’s permission that counts

While the CAN-SPAM laws are a good start towards reducing the global problem of spam, our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.

Permission is very open to interpretation. Looking at some specific scenarios can help to clarify what does and doesn’t constitute permission.

What kind of email addresses are OK to send to with youmail?

To send email to anyone using youmail, you must have clearly obtained and recorded their permission. This could be done through:

  • An email newsletter subscribe form on your web site.
  • An opt-in checkbox on a form. But this checkbox must not be checked by default. The person completing the form must actively select the checkbox to indicate they agree to hear from you. 
  • If someone completes an offline form like a survey or enters a competition, you can use their email address if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted. 
  • Customers who have purchased from you within the last 1 year. 
  • If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.

To sum up, you should only ever email anyone who has actively and knowingly given you permission to email them specifically about the subject you’re contacting them about.

What kind of email address ARE NOT OK to send to with youmail?

Anything outside the examples above could create problems. To assist with even more clarity here are some further examples. By using youmail, you agree not to import or send to any email address which:

  • You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending. 
  • You bought, loaned, rented or in any way acquired from a third party irrespective of any claims about permission that might be given by this third party. You must obtain specific permission yourself. 
  • You haven’t contacted via email in the last 2 years. Permission doesn’t age well and these people have either changed email address or forgotten that they gave their permission in the first place. 
  • You scraped or copy and pasted from the web. Just because people publish their email address on a website doesn’t mean they have given permission to hear from you.

What’s missing is any permission for you to email them commercial messages. Sending promotional emails to any of these people won’t be effective and may well end up with your email marked as spam by recipients.

What content MUST I include in my email?

Every email you send using youmail must include the following:

  • A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again. 
  • The name and physical address of the entity responsible for the email itself.


How we’ll know if you don’t have permission

youmail has several monitoring systems to ensure you comply with our anti-spam policy including:

  • Until your account has been approved, every email you send will need to be approved. 
  • youmail is directly integrated into the spam reporting systems for some of the biggest ISP’s like Hotmail and AOL. If you don’t have permission and someone marks your campaign as spam, we’ll know about it the moment the button is pressed. If your campaign receives a complaint rate greater than 0.25% of all recipients your account may be terminated. 
  • All large lists are verified before being imported into our software. Until we’ve given it the all clear, you can’t send to it.
  • We monitor blacklists and our abuse accounts all day every day allowing us to identify delivery problems and complaints quickly and easily.

If we do discover that you’re emailing people without their permission, we will terminate your account with youmail immediately.

In the end, it’s really common sense. Put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer whatever your intention was.

If you have any questions about our Anti-Spam Policy, please contact us at: 

Postal Address
 PO Box 33 463
New Zealand
 +64 9 485 3009
Fax  +64 9 485 3228

Contact Us:

YouMail - Auckland

PO Box 33 463, 17 Esmonde Road,
Takapuna, Auckland
Phone: 09 485 3009